MILAN — Elad Yifrach continues to grow L’Objet, the brand he founded in Los Angeles in 2005, on a global level and in avenues like hospitality.

Yifrach said he sees sales rising more than 20 percent in 2026 versus 2025 when the firm booked nearly $20 million in revenues. This was driven by sales in the U.S., where the appetite for art de la table, home decor and even home fragrances shows no signs of slowing down.

On Monday, the firm released a new Grand Tour collection inspired by the escapism and opulence of 17th-, 18th- and 19th-century European travel. Yifrach said the concept came to life through his own visits to opulent palaces and homes like Rome’s Villa Borghese. “It was about making your travels tangible,” he said, explaining that the otherworldly florals seen in the collection were the firm’s own interpretation.

“We wanted to strike a balance between exoticism and curiosity. The designs are inspired by rare botanicals but are ultimately imagined — they don’t exist in real life. Some might look like orchids at first glance, but they’re not. It’s like imagining flowers that existed in a forgotten time, with an otherworldly dimension,” he said.

Designs were also inspired by the antique pietra dura (Italian for hard stone) technique of inlaying colorful stones into porcelain. The process originated in ancient Rome and was perfected in Florence during the Renaissance.

The collection includes 16 porcelain dinnerware pieces enhanced with 24-karat gold accents, recalling the opulence that enticed travelers during the Grand Tour era.

Since opening a store in New York’s Upper East Side and a Paris flagship in 2023, the Israel-born designer has cut the ribbon on L’Objet’s first store in India, in New Delhi, and another in London.

L’Objet’s chief executive officer Stanislas Le Bert told WWD that the expansion has paid off.

“L’Objet had its strongest year in 2025 with a turnover close to $20 million [up 13 percent versus 2024’s sales], driven mainly by our direct-to-consumer channel, e-commerce driven by the U.S., retail through strong organic growth as well as two new flagship openings, London and New Delhi.”

Globally, L’Objet’s strongest markets also include the U.K., where the firm has a flagship on Sloane Street, concessions in Harrods, wholesales through Selfridges, and its own e-commerce.

The third market is the Middle East, where L’Objet has been historically strong online, offline and on platforms like Ounass, as well as Bloomingdale’s Dubai Mall.

Contract and bespoke projects are growing for the firm and represent a new opportunity in hospitality and beyond.

“This is thanks to close partnerships with our ateliers, and meaningful global collaborations such as with Rosewood. Although we are highly selective in projects, we predict to double year-over-year [revenues from contract and bespoke projects],” Le Bert said, adding that the firm is keen to cultivate new collaborations with regard to contract projects.

In 2025, L’Objet launched the Bois Cachemire fragrance collection, exclusive for Rosewood Hotels. Le Bert said the firm has linked a deal with the Maharajas’ Express for a home decor collaboration, which will be revealed this summer. The luxury tourist train is owned and operated by The Indian Railway Catering and Tourism Corporation.

The Grand Tour collection will be available starting Monday, in stores and on L’Objet’s website.