Alongside a global launch for Xiaomi’s 17 Ultra (read about that right here), the company announced a further deepening of its relationship with Leica. The CEO of Leica, Matthias Harsch, took to the stage to announce a new Leitzphone, which appears to be an even deeper collaboration than 17 Ultra by Leica, which is a different phone. Confused? That’s fair.

Design-wise, Leica has shifted back to a single tone body color, which looks more “Leica” to this camera dilettante’s eyes. And if you’re thinking you’ve heard of the Leitzphone before, you probably have: it was a series of phones made by Sharp that launched in Japan in 2021. They all had a 1-inch camera sensor, as does Xiaomi’s first Leitzphone. It also has a mechanical, physical ring dial around the camera unit to control settings like zoom, exposure and shutter speed.

The camera interface is also designed by Leica. It’s designed to be as intuitive as possible, with an Essential mode in the camera app that strips away all those modes and labels, showcasing whatever you’re looking to shoot. You can switch between a monochrome shooting mode and a more familiar punchy, contrasty Leica filter. And that’s it.

Aside from that there’s no major standout interface or UI changes that I could spot while trying out the Leitzphone briefly at Xiaomi’s MWC keynote. However, if you’re intrigued by the functionality — or the cameras — check out our hands-on coverage and sample photos of the Xiaomi 17 Ultra. The cameras are good.

All three iterations (the regular Xiaomi 17 Ultra , the “by Leica” edition and the Leitzphone) have a Snapdragon 8 Elite Gen 5 chip and a 6.9-inch 120Hz display that can reach up to 3,500 nits of peak brightness. While cameras are naturally the focus, it’s a flagship device by pretty much any metric. It also has a 6,000mAh battery for extended vacation photo shoots.

Barring some Leica-tinged wallpapers and design accents, it’s a lot like the 17 Ultra by Leica, just with different messaging. This is Leica’s phone, made by Xiaomi, but does a rose by any other name still have great low-light photography? Maybe increased Leica branding will be enough to coax its camera fans into making this their next smartphone, perhaps.

After years of collaboration (and cute little badges), this may be the first pure “Leica phone” manufactured by Xiaomi but sold directly by both companies. It’s priced at €1,999 (roughly $2,362), but it’s not known yet whether this phone will launch in the US. Welcome to MWC, everyone.