Baidu’s Swift $11 Billion Selloff Shows Struggle to Meet AI Hype

(Bloomberg) — A 20% slide in Baidu Inc.’s shares over the past month serves as a crucial reminder for companies in China’s rapidly intensifying artificial intelligence race: investors are demanding tangible results.

The search engine specialist kicks off December-quarter earnings for China’s Big Tech on Thursday, amid growing concern that its AI investments are not translating into a meaningful growth driver quickly enough. Despite strength in the cloud business, analysts predict both revenue and profit to fall year on year, hurt by continued weakness in the core advertising business that’s closely tied to the broader economy.

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With markets fixated on AI, positive management commentary or evidence that capital spending is bearing fruit will be crucial to help stem an equity rout that’s eroded $11 billion in market value since a three-year high on Jan. 23.

“In the crowded field of Chinese AI players, Baidu is viewed more as an optionality or valuation‑driven sum‑of‑the-parts story rather than a clearly defined long‑term winner,” said Gary Tan, portfolio manager at Allspring Global Investments LLC. “Baidu must demonstrate it is leveraging its AI capabilities to build a true full stack AI platform rather than acting as a jack of all trades.”

Baidu was among the first Chinese companies to embrace AI and roll out a ChatGPT-like service, but it has lost leadership in the field to larger rivals as well as newcomers like DeepSeek. The Beijing-based firm’s flagship mobile application has also seen popularity wane, with young users flocking to social apps from rivals ByteDance and Xiaohongshu for search queries.

The stock has suffered also on account of a wave of new listings by pure‑play AI firms such as chip designers and large language model developers. The outsized gains in shares of companies like MiniMax Group Inc. and Knowledge Atlas Technology JSC Ltd. — better known as Zhipu — are luring investors away from diversified internet conglomerates such as Baidu, Alibaba Group Holding Ltd. and Tencent Holdings Ltd.

The Hang Seng Tech Index, which counts Alibaba, Tencent and Baidu among heavyweights, is down 9% over the past month. Shares of Alibaba and Tencent down about 12% each. Baidu’s stock has fared much worse, losing nearly 20% over the period.

The downtrend has continued even after the company earlier this month announced plans to issue its first dividend and a three-year stock buyback program of as much as $5 billion in a bid to reward investors.

What Bloomberg Intelligence says:

“Baidu faces a difficult future financially, with its AI ventures set to lose money for at least the next three years. The Chinese tech giant’s continued lack of top- and bottom-line traction confirms our view that its AI prospects remain overhyped. The potential spinoff and IPO of Baidu’s KunlunXin chip business has no impact on Baidu’s near-term earnings prospects.”

— Robert Lea, senior technology analyst.

Some market watchers have expressed optimism ahead of the results.

“Baidu is moving into a phase where the contours of its AI-led transition are becoming more visible, in our view, with early signs that user adoption for AI functions, AI product integration into existing mobile Internet services and operational efficiency are beginning to improve,” JPMorgan Chase & Co. analysts led by Alex Yao wrote in a note last month.

Baidu’s 12-month forward consensus earnings estimate has also risen over 6% since reaching a more than three-year low late last month.

Even so, the options market is signaling investor caution. Demand for downside protection has increased, with the cost of insuring against a 10% drop in Baidu’s US-traded stock climbing to its highest level since April relative to upside bets earlier this week, according to one-month implied volatility data compiled by Bloomberg.

Options traders are pricing in a 5.7% swing in either direction for its American Depositary Receipts after the results. That’s more than the average 4.6% fluctuation seen following the last eight quarterly reports.

“Baidu needs to convince investors of greater adoption of its ERNIE-based agents, particularly on the enterprise side,” given that agentic AI systems — which require less human supervision — are becoming “a larger and larger disruption risk,” said Felix Wang, tech sector head at Hedgeye Risk Management.