Comcast made the Winter Olympics part of its “Legendary February” event, a streak of high-profile live broadcasts that the company scooped up as part of an $8 billion spending spree on sports rights. Earlier this month, NBC aired the Super Bowl, which scored around 125 million viewers, a 2% decline from last year, and the National Basketball Association’s All-Star Game, which had its biggest viewership since 2011 with an average audience of 8.8 million.