There are no two travelers alike. There are modern globe-trotters who prefer to have their memories lined up on an Instagram grid; romantic souls still opting for penning diaries, and rarer creatures skilled at simply living in the moment. But for Carlotta Oddi, travel memories are most cherished when worn.

The Alanui collection she designed for fall 2026 was a trip down memory lane and a redux of all the brand’s codes and its escapist ethos as the company she founded with her brother Nicolò just marked its 10-year milestone.

The creative director went back to the roots that inspired the free-spirited nature of the brand, through which she explored different destinations around the globe season after season. This time, Oddi returned to where everything started, celebrating the waves of Hawaii and natural landscapes of the American West in her new luxe knitwear collection. 

The signature jacquard belted cardigan that launched Alanui’s journey in fashion — as well as its more recent cardi-bomber and coat iterations — were crafted to depict everything from canyons and cowboys to palm trees and hibiscus flowers, with the themes often blending in the same pieces. The rich intarsias, embroideries and appliqués that added to the visually charged lineup also reprised the iconography that marked Alanui’s success, from paisleys and bandanna motifs to hula dancers, surfers, tropical flowers and underwater creatures.

Fringes, beaded or laced details, Lurex threads and hand-painted-effect prints amplified the textural nature of the collection, which was filled with cozy pieces and coordinated sets in cashmere, virgin or fine merino wool, as well as lighter separates blending wool and silk. 

Worked with the same motifs, newer silhouettes like cropped or boxy jackets offered a fresh take on the brand, which has grown to encompass a full wardrobe ranging from crocheted bralettes and dresses to sequined skirts and denim pants. 

Ditto for the new incursions into preppy, with the seasonal symbols appearing as patches on college-inspired cardigans and crewneck sweaters, which were rounded out by rugby polos and striped sweaters infusing a sporty spin in the lineup. 

Whatever directions the Oddis might head to next, now they can rely on a fancy place to return to. After regaining full control of the company last year and rethinking its operations, the cofounders made their boldest move yet setting up the new Casa Alanui headquarters in a charming Milanese palazzo, grouping all the brand’s activities under one roof.