Macy’s has appointed Dayna Ziegler, formerly with Saks Global, senior vice president and general merchandise manager for women’s ready-to-wear, effective March 2.

Ziegler will report to Nata Dvir, chief merchandising officer of Macy’s, a division of Macy’s Inc.

“Dayna has a strong instinct for what customers want next and a track record of building assortments that feel fresh, relevant and exciting,” Dvir said in a statement Friday. “Her deep merchant expertise, and collaborative leadership style will be instrumental as we continue strengthening our brand portfolio, elevating the customer experience and driving growth across our ready-to-wear business.”

A graduate of the Fashion Institute of Technology, Ziegler will lead the rtw team as it evolves and seeks to elevate the mix of national brands and Macy’s in-house brands.

Ziegler most recently served as senior vice president and general merchandise manager at Saks Global overseeing multiple women’s and kids categories for Saks Fifth Avenue and Neiman Marcus. In December 2024, Saks Global purchased the Neiman Marcus Group and proceeded to consolidate the Neiman Marcus and Saks Fifth Avenue buying teams into one, while the Bergdorf Goodman buying team remains separate. Saks Global is in Chapter 11 bankruptcy proceedings.

Prior to Saks Global, Ziegler held senior roles in merchandising at Dutch LLC and Bergdorf Goodman.

Previously, rtw, men’s and kids were all overseen by Sam Archibald. After his departure a year ago to join Fanatics, the company decided to split the role into two. Dan Leppo and Ziegler now jointly succeed Sam Archibald in these leadership positions. 

Under the leadership of Dvir and Macy’s Inc. chief executive officer Tony Spring, Macy’s has been stepping up its assortment, including adding more luxury brands. For the holiday 2025 assortment, Dvir told WWD that about 40 percent of the assortment was new. “We have been adding new brands and working to bring in more experiences. We believe in storytelling, not just shopping.”

Macy’s is in the last year of its three-year “Bold New Chapter” strategy that was introduced in February 2024. It centers around closing about 150 Macy’s department stores, leaving about 350 remaining, while accelerating growth in the luxury sector and in online sales, expanding the brick-and-mortar footprints of Bloomie’s and Bluemercury, and monetizing assets, such as certain real estate holdings.

The strategy also involves investing in 125 “Reimagine” department stores, which are those receiving significant investments for increased staffing in high-traffic areas such as women’s shoes and fitting room areas, fresher products and improved visuals. Macy’s reimagined department stores achieved comparable sales growth of 2.7 percent in the third quarter of 2025. They continue to outperform the overall Macy’s department store chain.