Fiorucci returned to London for the first time under new ownership since 2023 to present a new and more elevated brand direction to the city’s fashion audience. The Lancaster Room at Somerset House was transformed into a lavish private party setting to match the fall 2026 collection’s blend of ’70s retro futurism, house codes, and camp quality.

Models were playing snooker and walking on elevated silver platforms while showcasing the latest looks styled with subtle nods to London’s Victorian and punk legacies. Some wore bespoke masks designed by Francesco Casarotto of Agglomerati.

The brand’s creative director Francesca Murri said that while she named the collection “Memorie,” the goal was not to resurface archival designs but to craft a modern, credible interpretation of iconic symbols in the premium contemporary market.

The angel imagery, for example, was rendered with a more humorous, lighthearted mood, as seen on jeans and knits, while Cupid appeared as intricate embroidery on tonal sweaters, and the archival lips motif became clip-on earrings.

Accessories and footwear carried much of this new Fiorucci-ness as well. Murri called items such as lip-shaped clutches, short-strap shoulder bags, patent leather pointy heels, and belts with round studs “sugar in the coffee, the twist for every look.”

On the business side, Fiorucci’s chief executive officer Alessandro Pisani said the brand is planning for a brick-and-mortar location in Milan next year, followed by London and New York.

To him, London is not only the second-biggest market, but also part of the brand’s DNA of being a global label. He recalled how the brand’s founder Elio Fiorucci was inspired by London’s music and art scenes in the ’70s, then translated that energy back to Milan, and he wants that cultural exchange to be up and going again.