Tesla avoids California sales ban by removing ‘autopilot’ from marketing | Tesla


Tesla will avoid a 30-day suspension of its dealer and manufacturer licenses in California, its biggest market, after the US electric vehicle maker stopped using the term “autopilot” in marketing of its vehicles in the state.

Tesla now uses the term “supervised” in references to its full self-driving technology and has stopped using “autopilot” entirely in its marketing in the state.

State regulators said Tuesday that Tesla had stopped misleading drivers about the safety of its cars, and so the state will not to suspend its state sales license for 30 days, as had been threatened.

The decision by the California department of motor vehicles comes after CEO Elon Musk’s electric vehicle company was found by an administrative law judge last year to have misled drivers about the ability of Tesla cars to drive themselves in its use of the terms “autopilot” and “full self-driving.” In 2022, the DMV had accused Tesla of misleading consumers by using “autopilot” and “full self-driving” for its advanced driver-assistance features.

The DMV narrowed its focus in December to the term “autopilot” as Tesla revised its use of the term “full self-driving” to clarify that driver supervision is required. “Autopilot” enables Tesla vehicles to accelerate, brake and remain within their lanes on highways. “Full self-driving” allows vehicles to change lanes and respond to traffic signals on city streets.

The judge had recommended that regulators suspend Tesla’s license to sell cars for 30 days, but the regulators gave the company a 90-day window to make changes. They decided it had done that sufficiently to fix the deceptive marketing.

The reprieve from the California DMV comes as Tesla and other EV makers grapple with a plunge in demand after the expiration of key tax credits that had boosted sales. Musk has switched the company’s focus toward robotaxis equipped with self-driving technology, as well as humanoid robots.



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