SAN FRANCISCO — A new report released today offers journalists tips on cutting through the sales hype about police surveillance technology and report accurately on costs, benefits, privacy, and accountability as these invasive and often ineffective tools come to communities across the nation. 

The “Selling Safety” report is a joint project of the Electronic Frontier Foundation (EFF), the Center for Just Journalism (CJJ), and IPVM. 

Police technology is often sold as a silver bullet: a way to modernize departments, make communities safer, and eliminate human bias from policing with algorithmic objectivity. Behind the slick marketing is a sprawling, under-scrutinized industry that relies on manufacturing the appearance of effectiveness, not measuring it. The cost of blindly deferring to advertising can be high in tax dollars, privacy, and civil liberties. 

“Selling Safety” helps journalists see through the spin. It breaks down how policing technology companies market their tools, and how those sales claims — which are often misleading — get recycled into media coverage. It offers tools for asking better questions, understanding incentives, and finding local accountability stories. 

“The industry that provides technology to law enforcement is one of the most unregulated, unexamined, and consequential in the United States,” said EFF Senior Policy Analyst Matthew Guariglia. “Most Americans would rightfully be horrified to know how many decisions about policing are made: not by public employees, but by multi-billion-dollar surveillance tech companies who have an insatiable profit motive to market their technology as the silver bullet that will stop crime. Lawmakers often are too eager to seem ‘tough on crime’ and journalists too often see an easy story in publishing law enforcement press releases about new technology. This report offers a glimpse into how the police-tech sausage gets made so reporters and lawmakers can recognize the tactics of glossy marketing pitches, manufactured effectiveness numbers, and chumminess between companies and police.” 

“Surveillance and other police technologies are spreading faster than public understanding or oversight, leaving journalists to do critical accountability work in real time. We hope this report helps make that work easier,” said Hannah Riley Fernandez, CJJ’s Director of Programming. 

“The surveillance technology industry has a documented pattern of making unsubstantiated claims about technology,” said Conor Healy, IPVM’s Director of Government Research. “Marketing is not a substitute for evidence. Journalists who go beyond press releases to critically examine vendor claims will often find solutions are not as magical as they may seem. In doing so, they perform essential accountability work that protects both taxpayer dollars and civil liberties.” 

EFF also maintains resources for understanding various police technologies and mapping those technologies in communities across the United States. 

For the “Selling Safety” report:  https://www.eff.org/document/selling-safety-journalists-guide-covering-police-technology

For EFF’s Street-Level Surveillance hub: https://sls.eff.org/ 

For EFF’s Atlas of Surveillance: https://www.atlasofsurveillance.org/