Ars could not immediately reach any of these groups to comment on whether ByteDance’s post-launch efforts to add safeguards addressed industry concerns.

MPA chairman and CEO Charles Rivkin has previously accused ByteDance of disregarding “well-established copyright law that protects the rights of creators and underpins millions of American jobs.”

While Disney and other studios are clearly ready to take down any tools that could hurt their revenue or reputation without an agreement in place, they aren’t opposed to all AI uses of their characters. In December, Disney struck a deal with OpenAI, giving Sora access to 200 characters for three years, while investing $1 billion in the technology.

At that time, Disney CEO Robert A. Iger, said that “the rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI, we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works.”

Creators disagree Seedance 2.0 is a game changer

In a blog announcing Seedance 2.0, ByteDance boasted that the new model “delivers a substantial leap in generation quality,” particularly in close-up shots and action sequences.

The company acknowledged that further refinements were needed and the model is “still far from perfect” but hyped that “its generated videos possess a distinct cinematic aesthetic; the textures of objects, lighting, and composition, as well as costume, makeup, and prop designs, all show high degrees of finish.”

ByteDance likely hoped that the earliest outputs from Seedance 2.0 would produce headlines wowed by the model’s capabilities, and it got what it wanted when a single Hollywood stakeholder’s social media comment went viral.

Shortly after Seedance 2.0’s rollout, Deadpool co-writer, Rhett Reese, declared on X that “it’s likely over for us,” The Guardian reported. The screenwriter was impressed by an AI video created by Irish director Ruairi Robinson, which realistically depicted Tom Cruise fighting Brad Pitt. “[I]n next to no time, one person is going to be able to sit at a computer and create a movie indistinguishable from what Hollywood now releases,” Reese opined. “True, if that person is no good, it will suck. But if that person possesses Christopher Nolan’s talent and taste (and someone like that will rapidly come along), it will be tremendous.”