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The newly launched TrendLine™ platform translates consumer data and expert insights into an interactive guide for ‘intentional home’ design
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HOUSTON — Westlake Royal Building Products™ (“Westlake Royal”), a Westlake company (NYSE: WLK), announced today the launch of TrendLine™, a data-driven digital experience designed to decode the shifting design preferences of the modern homeowner. The 2026 trend forecast reveals a pivot toward intentional design choices, favoring warm neutrals, natural textures and products that prioritize emotional well-being and structural resilience.
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“Our data shows that 2026 is the year of the ‘intentional home,’” said Steve Booz, vice president of marketing, Westlake Royal Building Products. “Consumers are looking for high-performance materials that offer a ‘Quiet Luxury’ aesthetic and ‘Biophilic’ connections to nature. TrendLine serves as the bridge between these consumer needs and the curated product solutions that make them a reality.”
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Top 2026 Home Design Trends
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The TrendLine data identifies five core trends influencing homeowners who are seeking to design with purpose:
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In addition to exploring trends through TrendLine, users can also design with confidence using Design Canvas™. This AI-powered, intuitive home design tool empowers homeowners, designers and building professionals to plan and visualize exterior projects with ease.
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To learn more about the TrendLine platform and discover what’s next in home design, visit TrendLinebyWRBP.com.
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About Westlake Royal Building Products
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., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. Westlake Royal Building Products manufactures high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.
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For more information, please visit
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View source version on businesswire.com:
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Kriss Swint
Westlake Royal Building Products
614-754-3455
Kswint@Westlake.com#distro
