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Competition among UK house sellers at 11-year high

Competition among UK house sellers is running at an eleven-year high, giving buyers more opportunities and keeping prices pegged this month.

Property portal Rightmove is reporting this morning that the average asking price for a newly listed homes dipped by just £12 this month, to £368,019.

And with more houses on the marker – after a record number of early-bird new sellers coming to market sinceBoxing Day and in January – potential buyers have plenty of choice.

Rightmove says the high number of homes for sale is continuing to benefit buyers, giving them more choice and more power to negotiate.

And with last November’s budget behind us, net confidence among buyers and sellers in January has risen back to its highest level since September 2025, Rightmove reports.

Should the Bank of England cut interest rates at its next meeting, in March, that could give borrowers another lift, as the peak spring selling season approaches.

According to Rightmove, the average asking price is the same as a year ago, after that £12 shuffle lower.

That’s despite a record asking price increase for the time of year in January, which means prices are up by 2.8% since December

As the market is “still very price-sensitive,” sellers need to pitch their properties realistically, says Colleen Babcock, property expert at Rightmove:

“Virtually flat prices in February really needs to be viewed alongside what happened in January.

After the prolonged uncertainty in the run up to the late November Budget, plus the usual Christmas slowdown, we saw activity pick up again from Boxing Day. Many sellers, some of whom had been holding back because of the Budget, came to market in early 2026 with renewed confidence, which helped to drive that bumper January price rise.

But the market fundamentals haven’t changed. There are still lots of homes for sale, and buying activity isn’t as strong as this time last year, when many buyers were rushing to move before the stamp duty increase in England. So in February, sellers have taken a more cautious approach by holding onto January’s gains rather than pushing prices higher, at a time when competition is high and the market is still very price-sensitive.”

After a bullish January, sellers overall think better of asking for more as increased competition stifles growths. Annually prices remained flat but many sellers tiptoed higher in February hoping end of year budget restraints being now removed would release pent up demand.… pic.twitter.com/PQbemcjmJN

— Emma Fildes (@emmafildes) February 16, 2026

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