If your hair feels limp, looks lacklustre or snaps more easily than it once did, you’re not imagining it. There has rarely been a more important moment to focus on strengthening hair, and that’s not hyperbole; it’s reality. Seasonal shifts alone can quietly erode hair health long before lifestyle habits enter the equation—and hair breakage is often the result.

As Issey Cook, stylist at Larry King South Kensington, explains: “Winter air has a way of quietly undermining even the healthiest strands, and that’s before you factor in the relentless cycle of curling, straightening and blow-drying. Cold air outside, dry central heating indoors and product overload also disrupt the hair’s moisture balance.”

In other words, even well-maintained hair is under pressure. So yes, it’s safe to assume it may not be looking its absolute best right now. The first step? A decisive trim. “This will give you a healthier base to work from and prevent splits from moving up the hair shaft and causing further damage,” Cook advises.