Asics North America continued its winning earnings streak in fiscal 2025.

On Friday, the Japanese athletic company said net sales in North America grew 5.8 percent to 141.1 billion yen (about $92 million), up from 135.0 billion yen (about $88 million) in 2024. The company noted that this growth was mainly due to strong sales in sportstyle category even with the closure of unprofitable retail stores and strategically reduced e-commerce.

By region, Asics said that Mexico posted double-digit growth in the fourth quarter of fiscal 2025, while the United States and Canada saw a decline compared to the same period in 2024. However, all three regions posted growth for the full year 2025, Asics noted.

The company added that its North America business unit has “taken strategic business actions” in recent years to prepare for the evolving marketplace, including infrastructure improvements and reductions in promotional pricing. “These proactive decisions have yielded significant increases in the brands credibility and the region’s profitability,” Asics said.

Within the U.S., the wholesale channel once again saw quarterly growth compared to the same period in 2024 and generated 30.8 percent growth in the channel for the full year. Asics noted that its success within wholesale, combined with its direct-to-consumer retail channels helped deliver 5.6 percent sales growth for the full year 2025.

As for the run specialty trade channel, Asics noted that the segment delivered another strong quarter of double-digit growth compared to the same period last year. The NovaBlast shoe grew over 53 percent in sales compared to Q4 2024 within the channel while new product innovations like the MegaBlast shoe provided additional growth.

What’s more, the sportstyle category continued its rapid growth, up 52.4 percent in the full year, generating strong double-digit revenue increases with key strategic wholesale partners. Following the previous quarters in 2025, similar product styles carried the growth, including the Gel-1130, the Gel-NYC and Gel-Kayano shoes.

Within the retail channel, Asics’ Meatpacking store in NYC remained focused on supporting omnichannel practices, while the brand continued to bolster its consumer loyalty program, OneAsics. The U.S. region saw a 14 percent quarterly increase in the program’s registrants compared to the same period last year, driven in part by unique consumer experiences, including access to Asics sponsored global events and highly sought after road races.

Koichiro Kodama, president and chief executive officer of Asics North America, said in a statement that the brand’s teams “continue to do a great job” servicing retail partners while “keeping an eye to the future.”

“Asics has always been a leader in product innovation, and we were very pleased to see the marketplace respond so positively to the products we introduced this year across our categories,” Kodama said. “As we look ahead, we are well positioned to build on our success across performance run, sportstyle and core performance sports. We are fully committed to continually improving our operational excellence to be the best-in-class brand in this industry.”

This new regional data comes at the same time that Asics Corporation noted that the company saw overall net sales of 810.9 billion yen (about $5.31 billion) for the full fiscal year 2025, up 19.5 percent from 678.5 billion yen (about $4.44 billion) in fiscal 2024. Profit for the year grew 54.7 percent to 98.7 billion yen, up from 63.8 billion yen last year.

In the fourth quarter of 2025, Asics Corporation said it saw net sales of 185.9 billion yen, up 21.4 percent from 153.1 billion yen the same time last year. Profit in Q4 grew 13.5 percent to 12.4 billion yen, up from a loss of 1.1 billion yen in Q4 2024.