That will happen when he wears a Mexico top for Carrillo and then immediately switches to one for Japan’s Kao Miura. He’ll later have a mad dash to take off an outfit supporting Georgian skater Nika Egadze before putting on the red, white and blue for Naumov.

Richaud says it’s worth it to showcase his skater’s country.

“I know some coaches want to wear normal clothes. But I think the Olympic Games is a special moment where you also need to cherish the difference of people,” he said. “I think it’s something beautiful. Every different country has different cultures. When I go on the screen, I want to promote that.”

But while he may seem like the most popular man in the sport today, it wasn’t that long ago that he couldn’t find any clients.

A former competitive figure skater from Lyon, France, Richaud never placed higher than seventh in the World Junior Championships. He turned to coaching in 2013 and said he had just one 25-minute session his entire first week, and it “was like that for the first four weeks of work.”

Richaud slowly started adding clients, but they were far from the Olympians he works with today.

“I didn’t start with high-level (skaters) because I was a nobody,” he said. “My first job was literally working with people who were 70 years old. I started with a grandmother. I was teaching old people how to skate.”

He eventually began working with Deniss Vasiļjevs, a top Latvian skater, at the junior level and through word of mouth and success, his popularity grew. Over the last decade, he’s become one of the world’s most in-demand choreographers.

Richaud credits his fast trajectory to a mindset he doesn’t believe others have.

“I’m not scared. I’m not scared at all,” he said. “It means that I do whatever I want, and I never try to please judges or people. If we want to do a crazy idea, we do it. I always find a way to make things happen.

“One of my big powers is that I do things very differently, and it’s all connected to fear. I want to push our sport forward and change the styles, change the way people think and see figure skating.”

By “people,” Richaud means non-figure skating fans like his father. He said he’s made it a point of emphasis to make his routines more exciting and draw in those closest to him.

“I lost my dad, and I always think about making him fall in love with skating,” he said. “Nobody cares about skating where I live, and I always think about those people.”

Richaud has five skaters going Friday night with medal aspirations, including Naumov. The 24-year-old from Connecticut lost his parents in a plane crash outside Washington, D.C., last year and nearly quit skating altogether.

Now he’s in the men’s singles final of the Olympics.

Richaud called Naumov’s perseverance “amazing.”

“He wanted to leave the sport, and now he’s making his dream come true, which was also the dream of his parents,” he said. “There’s something very unique about him. And knowing that he struggled so much, and to be able to do that, I think it’s just pure respect.”

Richaud will speak with Naumov immediately before and after his performance and provide emotional support in the ‘kiss and cry’ area when his score is announced.

Then he’ll run back into the bowels of the arena. He needs a new jacket.