Tucked in the middle of awards season, the winners of the 2026 WindowsWear Awards were celebrated this month at the Manhattan nightclub Nebula, before a crowd of 500 industry CEOs, creative directors, visual creatives, VIPs and others.

The annual WindowsWear Awards are always held just before New York Fashion Week. They honor the best and most innovative store displays, retail interiors, installations, pop-ups, props, packaging, social campaigns and other projects in the physical and digital realms.

To determine the award winners, the New York-based WindowsWear reviews thousands of photos and then selects several nominees per category, which are revealed online. Members of the WindowsWear community and other contacts around the world vote for the winners. 

WindowsWear was founded by Jon Harari, Mike Niemtzow and Raul Tovar. It’s a large online industry resource with a database of thousands of photos used by creatives, retailers and brands around the world to research visual merchandising, social media and e-commerce campaigns; retail designs; window displays, and trends, to support their own physical and e-commerce projects. The content covers the aforementioned creative areas that get recognized with the annual awards, and more from designers, brands and retailers around the world.

Here, a list of the 2026 WindowsWear Award winners:

Best interior: Printemps
Best pop-up: Michael Kors
Best exhibit/installation: Swarovski
Best AR/VR experience: Pandora
Best packaging: Tory Burch
Best window display: Louis Vuitton
Best holiday window: Ralph Lauren
Icon: Saks Fifth Avenue
Best prop: Coach
Best mannequin: Kleinfeld
Best collaboration: Christian Louboutin x Maison Margiela
Best use of color: Longchamp
Best interactive experience: Macy’s
Best neighborhood installation: Rodeo Drive
Best use of light: Chanel
Heritage: Burberry at Bloomingdale’s
Best Digital Experience: Lego
Gamification: Microsoft
Set Design: Valentino
Hospitality: Coach
Social media campaign: Gap
Email marketing: Prada
Brand strategy: Sephora
Most liked on social media: Loewe.
Sustainability: Dior
Simon Doonan Award: Hermès