While the Super Bowl has become something of a runway for NFL stars — with tunnel fits and sideline tailoring often making headlines — celebrity style at the Super Bowl remains a viewing moment in its own right. Super Bowl LX, played Sunday at Levi’s Stadium in Santa Clara, Calif., has brought performers and famous guests into sharp focus alongside the on-field action between the Seattle Seahawks and the New England Patriots.

Before kickoff, Coco Jones delivered “Lift Every Voice and Sing” in a custom Karl Kani ensemble styled by Sankara Xasha Turé, wearing crisp white with graphic striping and a long, train-backed finish that registered clearly in the stadium broadcast. Blue Ivy Carter also appeared in the end zone with her father, Jay-Z, wearing an Off-White jacket accented with appliqué lettering and patchwork sleeves.

Super Bowl LX marks the Bay Area’s first time hosting since Super Bowl 50 a decade ago, arriving with heightened anticipation for the end of the second quarter as Bad Bunny headlines the Apple Music Super Bowl LX Halftime Show.

Here’s a look at what celebrities wore at Super Bowl 2026.

Blue Ivy Carter made an appearance on the Super Bowl LX endzone before kickoff, wearing an Off-White varsity-style jacket with appliqué lettering and graphic sleeve patches. The daughter of Beyoncé and Jay-Z layered the black jacket over relaxed dark jeans and tan boots, with a visible chain detail at the waist.

Coco Jones

Coco Jones delivered one of Super Bowl LX’s most resonant style moments while performing “Lift Every Voice and Sing” during the pre-game in a custom Karl Kani look honoring Whitney Houston. The all-white ensemble combined a fitted, zip-front bodice with a dramatic bubble-hem overskirt and flowing train, accented by red, black and green striping across the chest and sleeves. The look was styled by Sankara Xasha Turé.

Travis Scott

Travis Scott leaned into vintage luxury on the Super Bowl LX sidelines, wearing a cream Chanel linen baseball jersey from 1989 marked by the house’s interlocking CC logo and contrast piping. The rapper paired the archival top with dark layers and heavy gold chains, along with what appears to be a vintage digital Seiko watch.

Travis Kelce

Travis Kelce arrived on the Super Bowl LX field in a Fear of God double-breasted virgin wool suit jacket, styled oversized over a white button-down with wide dark trousers and black rectangular sunglasses. The boxy silhouette tracked with his recent Fear of God tailoring, including the structured blazer he wore during the Chiefs’ White House visit back in 2024.

Brandi Carlile

Brandi Carlile took the Super Bowl LX pregame stage to perform “America the Beautiful.” She wore a Thom Browne cotton twill 4-Bar unconstructed classic sport coat with Thom Browne slim-fit tapered suit trousers and polished lace-ups, layering tailored striping.