Q: What is the Kruger Big Assist ?
A: The Kruger Big Assist is an annual $200,000 funding initiative that awards financial grants to minor hockey associations in Canada, with money going directly to offset enrollment costs so more kids can access Canada’s game. Now in its 6^th year, the Kruger Big Assist has donated over $1 million to making hockey more accessible and inclusive. Kruger Products, Canada’s leading paper manufacturer of Cashmere®, Purex®, Scotties®, SpongeTowels®, and Bonterra™, first created the Kruger Big Assist during the pandemic in 2020 to provide financial assistance to Canadian hockey families in need of an off-ice assist to give more kids access to Canada’s game.
  
Q: How does the program work?

A: Kruger Products created the Kruger Big Assist to raise awareness and make hockey more accessible to youth in Canada. Through the Kruger Big Assist website, www.krugerbigassist.ca, hockey associations are nominated by members in their community and can be awarded up to $100,000. Once entries are submitted, a judging panel will select a total of five winning hockey associations to receive a donation of $25,000. Nominations are open until Feb. 22, 2026. The five Kruger Big Assist recipients will then be eligible to receive the grand prize, an additional $75,000 grant. The grand prize winner will be determined by the Canadian public who will be asked to vote for the most deserving association in early April, 2026.