Given the constant and consistent negative messaging, such as “Zionism is racism,” since October 7 — the phrase has appeared on signs at protests, in the form of graffiti, banners, t-shirt inscriptions, and adhesive stickers, Brym wrote — he hypothesized that Canadian Jews were shifting away from the term for three reasons: negative sentiment associated with the term in some settings, or because they feel “uncertain and unstable” of their views on Israel after October 7, or as a response to the semantic drift.