It’s an unexpected sight, one that reflects the growing excitement within the Southeast Asian space sector. At the expo, held among designer shops and street-food stalls, enthusiastic attendees have converged from emerging space nations such as Vietnam, Malaysia, Singapore, and of course Thailand to showcase Southeast Asia’s fledgling space industry.

While there is some uncertainty about how exactly the region’s space sector may evolve, there is plenty of optimism, too. “Southeast Asia is perfectly positioned to take leadership as a space hub,” says Candace Johnson, a partner in Seraphim Space, a UK investment firm that operates in Singapore. “There are a lot of opportunities.”

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For example, Thailand may build a spaceport to launch rockets in the next few years, the country’s Geo-Informatics and Space Technology Development Agency announced the day before the expo started. “We don’t have a spaceport in Southeast Asia,” says Atipat Wattanuntachai, acting head of the space economy advancement division at the agency. “We saw a gap.” Because Thailand is so close to the equator, those rockets would get an additional boost from Earth’s rotation.

All kinds of companies here are exploring how they might tap into the global space economy. VegaCosmos, a startup based in Hanoi, Vietnam, is looking at ways to use satellite data for urban planning. The Electricity Generating Authority of Thailand is monitoring rainstorms from space to predict landslides. And the startup Spacemap, from Seoul, South Korea, is developing a new tool to better track satellites in orbit, which the US Space Force has invested in.