Throughout his career, Azarbarzin has been recognized for his ability to launch and grow globally respected hospitality brands while maintaining a strong commitment to sustainability and community impact. At Highgate, he has played a pivotal role in the growth of the company’s luxury and lifestyle platform, overseeing design, programming, and execution. With the launch of TableOne, Highgate’s F&B division, and Scene and Heard, its in-house marketing and creative studio, Azarbarzin helped to successfully steer the unification of culinary, storytelling, and experiential strategy under one roof. His previous leadership roles include CEO of SH Hotels & Resorts, where he oversaw 1 Hotels, Treehouse Hotels, and Baccarat brands, and as a founding member and President of sbe Hotel Group, where he helped shape the lifestyle hospitality movement.