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Top Editor-Approved Under-Eye Masks of 2025
Newsflash: A pair of under-eye masks isn’t going to change your life or make you look 10 years younger. But anything that helps you take care of your skin and have fun in the process is a good thing. To our editors, the best under-eye patches are prized accessories in a well-rounded skin care routine — and self-care routine, for that matter (something that’s important year-round, but especially during winter).
Compared to other areas of the complexion, the skin around our eyes is delicate and thin. This means that the facial region is often the first to show signs of fatigue, dehydration, and a poor night’s sleep — manifesting in swelling, dullness, dark circles, or a combination of the three. Under-eye patches are designed to be targeted treatments that bless their users with a quicker relief for their skin concerns than what’s to be expected with a classic eye cream.
But do under-eye patches actually work? That depends on your expectations, according to our experts. They won’t give you an instant eye lift nor will they cure dark circles for good, but these products can provide a temporary improvement in the look of fine lines, puffiness, and sallowness.
“To eliminate tired eyes, one can use eye patches for a short-term payoff, as there will be an improvement with intense hydration and firming or brightening,” explains Beverly Hills–based, board-certified dermatologist Dr. Ava Shamban.

The WWD Shop team tests top-rated under-eye patches in our New York City office.
WWD/Claire Sullivan
Similar to sheet masks, the benefits you’ll reap from under-eye patches depend on the product’s formulation and ingredients. According to Dr. Shamban, popular under-eye patches include hyaluronic acid moisturizers to replenish dry skin, peptides for firming, and antioxidants for protecting the skin from free radicals that accelerate the aging process. Another top-notch ingredient is retinol, which increases the production of collagen and gives the skin both strength and elasticity.
After evaluating over 30 pairs of under-eye patches this year, the below picks earned five stars from our beauty editors for their comfortable feel, value, and results. In other words, you absolutely can’t go wrong with any one of these bestsellers.
Cheers to hydrated, balanced, and bright under-eyes, even in the driest and coldest of winter months!
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Goop Lift + Depuff Eye Masks
Gwyneth Paltrow’s obsessed-over beauty brand Goop has its very own under-eye patch offering, and it’s been bought over 500 times on Amazon this past month. That over-$100 price tag is justified when you take into consideration the masks’ top-performing ingredient roster (honey locust seed extract, olive leaf stem cells, and niacinamide), cooling properties, and almost-instant ability to make you look more well-rested… even if you’re running on less than six hours of sleep. Loose skin? Crow’s feet? Dark circles? They have nothing on the Lift + Depuff Eye Masks from Goop.
What reviewers say: “I’ve seen so much hype over these and have tried a lot of other competitor products in the same category. These are absolutely epic. I saw a difference after using them just one time. They are literally magic.”
Price upon publish date of this article: $125

Dr. Barbara Sturm Everything Eye Patches
Part of Amazon’s Luxury storefront, this set of 60 under-eye patches from Dr. Barbara Sturm — a brand created by Dr. Sturm herself, who is a renowned German aesthetics doctor and has won over the likes of Kim Kardashian and Victoria Beckham — taps the magic of skin-identical ceramides, panthenol, and avocado polyphenols to prevent the skin barrier’s water loss while improving elasticity and restoring an overall look of vitality to the area under your eyes. This purchase comes with a spatula for layering on the masks one piece at a time (after which you’d be wise to leave them on for 15-20 minutes, perhaps patting the leftover formula when all is said and done on your décolletage area).
What reviewers say: “Love these! I was skeptical at first because I’m not much into sheet masks or gimmicky skin care, but the triple hyaluronic acid in these eye patches really moisturizes and soothes the skin. A real treat for my face!”
Price upon publish date of this article: $125

Loops Hyper Eyes Dark Circles Mask Set
Loops is a huge part of the beauty conversation right now, and this is one of those rare cases when the offering in question actually lives up to all of its surrounding hype. Specializing in clean and cruelty-free masks for almost every skin need under the sun, Loops has a bestselling eye mask set that you must add to cart as soon as possible (it’s currently on sale, after all). Called Hyper Eyes, the selection is made for “long nights, early mornings, and everything in between‚” according to Loops. It revives fatigued eyes whilst also reducing the appearance of dark spots and smoothing out your skin tone. The mask set even promises to “gently lift away dead skin cells,” making it a no-brainer buy for when you need a low-lift way to look more vibrant — treating your face to the best of the best, without hurting your wallet.
What reviewers say: “I’ve tried different eye masks before and have never been impressed. These work. It was crazy to me how the dark circles under my eyes just seemed to have vanished. The best part? The masks stayed on. I didn’t feel like I had to lay down just for them to stay in place.”
Price upon publish date of this article: $17.50

Summer Fridays Jet Lag Eye Masks
Not too long ago, TikTok-viral Summer Fridays expanded its Jet Lag skin care line to include these under-eye patches, which aim to boost hydration, decrease puffiness, and smooth away fine lines (true to the name, they’re the ideal travel companion, too). Our editors found that this pair made the most noticeable difference in the appearance of our under-eyes during a 15-minute testing window, courtesy of ingredients like panthenol, peptides, and niacinamide. Caffeine might be the patches’ ultimate secret weapon, though: The vasoconstrictor firms and tightens skin without irritation.
Editor testing and review notes: “Summer Fridays’ new Jet Lag eye patches aren’t going to erase every skin concern you have around your eye area, but in my experience, they actually do solve common ones like puffiness and dark circles. The thick hydrogel material seems to soak up the caffeine-rich formula rather than just sitting in a watery liquid; I think that this has something to do with the noticeable brightening and reduced puffiness I experienced. Each time I peeled off the masks, my under-eye area felt bouncier and looked brighter, kicking fine lines and bags to the curb.” — Former WWD Commerce Editor Claire Sullivan
Price upon publish date of this article: $24

WWD Shop editors test and review the Summer Fridays Jet Lag Eye Patches.
WWD/Adam Mansuroglu

Dieux Forever Eye Masks
Dieux burst onto the scene in 2020 with a tight edit of skin care products, but it was the Forever Eye Masks that solidified the brand as a viral hit, appearing on the faces of nearly every influencer throughout the pandemic. These eye patches are entirely unlike other options on our list for one key reason: They’re endlessly reusable! Rather than being soaked in a skin care solution, they’re made of medical-grade silicone. To use the innovation, tap on your favorite eye serum or lightweight eye cream, adhere the patches to the target area for 20 minutes, then remove. The masks create an occlusive barrier over the eye serum you apply underneath for increased absorption, and you can quickly wash them with mild soap to keep things fresh between uses.
Editor testing and review notes: “Let’s face it: Any single-use beauty product isn’t great for the environment. If you, like me, are conscious of this, I recommend buying a pair of Dieux’s eye patches that you can re-wear for years. I love that I can use them for a customized treatment, opting for a vitamin C–based eye cream to brighten my eyes or a caffeine-rich serum to depuff.” — Sullivan
Price upon publish date of this article: $25

WWD Shop editors test and review the limited edition (now discontinued) of Dieux’s under-eye patches.
WWD/Adam Mansuroglu

Grace & Stella Restoring Eye Masks
These under-eye patches from the Jessica Alba–approved Grace & Stella are another popular choice on Amazon, boasting over 40,000 five-star reviews (with a 4.3/5 rating). They’re an affordable choice for teens, gifting, or occasions when you want to slap on a pair of eye masks without worrying about your bank account. The Restoring Eye Masks’ biggest benefits are hydration and retinol-based fine line smoothing, making them a great choice to wear on a long flight or before applying makeup (more radiant results guaranteed).
Editor testing and review notes: “I always order up a box of these under-eye patches to slip into stockings around the holiday season. They’re a lovely little self-care gift for men and women, and while the masks aren’t going to totally fade discoloration or dark circles, they do feel cooling on contact and make an improvement in fine lines.” — Sullivan
Price upon publish date of this article: $14.39

Peter Thomas Roth 24K Gold Pure Luxury Lift & Firm Hydra-Gel Eye Patches
Peter Thomas Roth offers a whole suite of top-rated under-eye patches, but this particular iteration is, in our editors’ eyes, its most worthy. The gel patches are saturated with ingredients that aid in depuffing, brightening, and generally waking up tired eyes. Caffeine helps to reduce the look of dark circles and puffiness, while hyaluronic acid and hydrolyzed collagen work overtime to plump fine lines and crepey skin. Complete with 30 pairs, this little tub of under-eye patches provides a month’s worth of masks for daily use (and trust us, you’ll be tempted to do so almost religiously).
Editor testing and review notes: “I always come back to Peter Thomas Roth’s gold under-eye patches, since the masks are luxury but nevertheless relatively affordable. They net out to about $2 a pair (when on sale!), so I don’t have to feel too precious about using them or sharing them with my friends on a girls’ night in. The masks slid around a little bit when I applied them over eye cream, but on clean, dry skin, they stay put for a good 30 minutes.” — Sullivan
Price upon publish date of this article: $63.75

Topicals Faded Brightening Under-Eye Masks
Topicals is a TikTok-famous beauty brand, beloved for its ingredient-driven skin care products that target common skin concerns like dark spots, acne, and acne scars. Its Faded Brightening Under-Eye Masks are no different, delivering a dose of brightening niacinamide and kojic acid, as well as caffeine to help flush away puffiness. The inclusion of tranexamic acid makes these some of the best under-eye patches for discoloration, as the ingredient works to inhibit melanin production — responsible for dark spots — before it surfaces on your skin.
Editor testing and review notes: “I could run a mile in these eye patches — they seriously don’t budge. One of my biggest qualms with most under-eye patches is that they slide around, but these ones adhere like a pimple patch to the skin, so you can go about your day while you wear them. I love that they treat my eyes to ingredients commonly found in top-notch eye creams; my dark circles always look a hair brighter after I use them.” — Sullivan
Price upon publish date of this article: $22

Maskiss 24K Gold Under-Eye Patches
These “Amazon’s Choice” under-eye patches come courtesy of Maskiss and have earned thousands of five-star reviews in recent months. Despite their ultra-affordable price point, the eye masks don’t short you on skin-reviving components. Notably, these under-eye patches contain centella asiatica extract, a potent plant-based ingredient that calms irritation and reduces puffiness, as well as anti-inflammatory green tea leaf extract.
Editor testing and review notes: “For the price, I was super impressed by the results of these under-eye patches. I left them on for about 20 minutes while getting ready for a dinner date, and when I peeled them off I noticed a subtle improvement in crow’s feet. They also made my concealer go on like butter… and without creases!” — Sullivan
Price upon publish date of this article: $15.95

111Skin Cryo De-Puffing 8-Piece Eye Mask Box
If you’re reaching for under-eye patches as a cure after a big night out, 111Skin’s are your best bet. This cooling beauty product feels icy from the time it first makes contact with your skin, doling out temporary relief while ingredients like seaweed extract help soothe inflammation in the long run. These eye patches are a splurge purchase, yes, but we consider them absolutely worth it for special occasions when you want quick results.
Editor testing and review notes: “I love 111Skin’s entire Cryo collection — I regularly use the sheet mask and moisturizer when my skin is feeling puffy and dull. The eye patches are a great entry into the line (I recommend them to all of my friends), as they’re less expensive than other 111Skin Cryo products but still give you a taste of the brand’s magic. I store mine in the refrigerator so that they feel extra frosty and refreshing.” — Sullivan
Price upon publish date of this article: $115

Skinmedica Instant Bright Eye Masks
Treat dark circles and puffiness in 15 minutes flat with Skinmedica’s Instant Bright Eye Masks. These hydrogel masks steep the skin with plant-based ingredients that aim to brighten and hydrate it in short order. Many dermatologists carry Skinmedica in their practices, so you can trust that these under-eye patches are a quality purchase (rather than flimsy pieces of plastic).
Editor testing and review notes: “Team these under-eye patches with the brand’s Instant Bright eye cream, and you’ll look like you just returned from a week-long wellness retreat. Out of all of the under-eye masks that I tested, none held a candle to Skinmedica Instant Bright Eye Masks’ ability to make my eyes look wide awake. In my book, these are the best under-eye patches for dark circles that money can buy.” — Sullivan
Price upon publish date of this article: $37.50

Augustinus Bader The Eye Patches
If you’re already a fan of Augustinus Bader’s anti-aging serums, you’ll also want to add the brand’s eye patches to your makeup bag, stat. These under-eye masks feature the same key proprietary complex — TFC8 — that fuels the brand’s cult favorites, like The Rich Cream that our editors are partial to. This complex is meant to make skin look brighter and feel bouncier courtesy of vitamins, lipids, and proprietary peptides; we recommend using the patches consistently for two weeks to see a difference.
Editor testing and review notes: “These eye patches are exactly what you’d expect from Augustinus Bader: They’re carefully packaged in individual saucers with plenty of serum, they feel lightweight and cooling on the skin, and you’ll actually notice a difference when you use them regularly. To get the most bang for my buck, I usually leave them on for a full hour. When I peel them off, my eyes look brighter and way more hydrated.” — Sullivan
Price upon publish date of this article: $130

Révive Instant De-Puffing Gel Eye Masks
Most eye masks solely target the under-eye area. Rèvive’s Instant De-Puffing Gel Eye Masks, on the other hand, address the entire eye area with their unique figure-eight shape. For that reason, these are some of the best under-eye patches for mature skin, delivering firming ingredients like peptides to the entire orbital region. Seaweed and niacinamide work together here too to target dullness and puffiness. What’s not to love?
Editor testing and review notes: “This eye mask covers some serious territory — specifically, the entire under-eye area, the crow’s feet, 11 lines, and just above the eyebrows. I love that it addresses all of these areas rather than just the under-eye area; this 360-degree approach gives the full upper half of my face a boost when I’m exhausted or recovering from a night out.” — Sullivan
Price upon publish date of this article: $100

Patchology Rejuvenating Eye Gels
Just as their name implies, these are some of the best under-eye patches for treating your face to much-needed rejuvenation. Patchology‘s eye gels use a highly advanced, proprietary system to accelerate the delivery of its star players — caffeine and collagen, which plump and hydrate skin. Press these under-eye gel patches on for five quick minutes, whether you’re just getting home or running out the door, to reap their rewards.
Editor testing and review notes: “Compared to similarly priced under-eye patches I’ve tested, these ones have way more serum per pair. They’re on the thin side, but because the patches have so much formula, you can tap in the excess as a primer for eye cream after you use them. The biggest benefit I’ve noticed is immediate hydration; they leave my skin feeling nice and quenched.” — Sullivan
Price upon publish date of this article: $27
How We Tested and Selected the Best Under-Eye Patches
Since 1910, WWD — often referred to as “the fashion bible” — has been the leading industry voice of authority for senior executives in the global women’s and men’s fashion, retail and beauty communities, while also informing the consumer media that cover the market. Today, WWD’s breaking news and trend coverage continues to be a trustworthy resource for both fashion insiders and consumers alike. Our shopping editors continue to uphold WWD’s editorial standards and values with quality, expert-backed product selections.
To select the best under-eye patches, a panel of WWD Shop editors tried over 30 pairs of eye masks over the course of multiple months. Our testers evaluated each pair based on a set list of criteria related to materials, packaging, key ingredients, as well as results. During testing, we paid close attention to how well the under-eye patches stuck to the skin, how long they felt comfortable, and how frequently we needed to use them to see results. Our list includes under-eye patches to target key skin concerns like puffiness, fine lines, and dark circles for all demographics. On top of firsthand research and testing, we also relied on expert input from a board-certified dermatologist, to help us debunk what eye patches can and cannot do. Learn more about us here.
Meet the Expert

Dr. Ava Shamban is a board-certified dermatologist with successful practices in Santa Monica and Beverly Hills. A regular contributor to publications and someone who’s been invited to speak on television many times, Dr. Shamban “believes that appearance and self-esteem are one and the same,” per her website. She graduated magna cum laude from Harvard University and holds a medical degree from Case Western Reserve University School of Medicine.
Meet the Authors
Claire Sullivan was the Senior Beauty and Lifestyle Commerce Editor for Footwear News and WWD, where she wrote and edited beauty, fashion and lifestyle stories. She has over eight years of experience as a writer and editor for national media outlets including Martha Stewart Living, Martha Stewart Weddings, InStyle, and Byrdie. She keeps her finger on the pulse of all things related to beauty and wellness, as well as the latest shopping trends and clothing brands. Sullivan personally tested most of the under-eye patches on this list, as well as many more for consideration in the expert-approved guide.
Stacia Datskovska is a Senior Commerce Writer at WWD. Previously, she worked at ELLE DECOR as an assistant digital editor, covering all things luxury, culture, and lifestyle through a design lens. Her bylines over the past five years have appeared in USA Today, Baltimore Sun, Teen Vogue, Boston Globe, Food & Wine, and more. Prior to joining ELLE DECOR, Datskovska learned the ins and outs of e-commerce at Mashable, where she tested products, covered tentpole sales events, and curated gift guide roundups. She graduated from NYU with a bachelor’s degree in journalism and international relations. Datskovska regularly reports on trending beauty products that are worth readers’ time (and capable of granting real results).








