I still remember walking into COS for the first time with my mom in 2015. We both loved how minimal and timeless the pieces felt. I had my eye on a dress that day, and a few months later she surprised me with it as a birthday gift.

Since then, I’ve come to think of COS as a go-to brand for fashion editors, even among the Who What Wear team. Eliza Huber wears the retailer frequently (especially its bags). Bobby Schuessler is obsessed with the COS Chunky Cashmere Sweater, and Ana Escalante recently wrote about how she saved $1200 by choosing it over its designer reference.