Aaru, a startup that provides near-instant customer research by using AI to simulate user behavior, has raised a Series A led by Redpoint Ventures, according to three people familiar with the deal.

The funding round included different valuation tiers, these people said. Although some equity was acquired at a $1 billion valuation, a lower valuation for other investors resulted in a blended valuation below $1 billion, according to people familiar with the deal. Multi-tier valuations within the same round are an unusual mechanism in venture capital, but investors say they are becoming increasingly common for desirable AI startups in the current market. This approach allows the company to report a higher “headline” valuation while simultaneously offering better terms to specific investors.

Aaru and Redpoint Ventures didn’t respond to a request for comment.

The exact round size couldn’t be learned, but one person said that it is above $50 million. Another source said that the startup is growing quickly, but its annual recurring revenue (ARR) is still below $10 million.

Aaru was founded in March 2024 by Cameron Fink, Ned Koh, and John Kessler, according to their LinkedIn profiles.

The startup’s prediction model generates thousands of AI agents that simulate human behavior using public and proprietary data. Aaru replaces traditional market research methods, which generally include surveys and focus groups, by using agents to predict how groups in specific demographics or geographies will respond to future events.  

The company’s customer partners include Accenture, EY, Interpublic Group, and political campaigns. Last year, Aaru AI’s polling methodology accurately predicted the outcome of the New York Democratic primary, according to reporting by Semafor.

Aaru competes with other social simulation startups, including CulturePulse and Simile, as well as startups that apply AI to query humans about their product preferences, such as Listen Labs, Keplar, and Outset.

The startup raised an undisclosed amount of seed and pre-seed capital from investors, including A*, Abstract Ventures, General Catalyst, Accenture Ventures, and Z Fellows, according to people familiar with the deal and PitchBook data.