From “Marty Supreme” breakout Odessa A’zion to “Heated Rivalry” heartthrob Connor Storrie, all eyes are on Hollywood’s next-gen stars rattling the red carpet with curls as big as their box office hits. Where Old Hollywood glamour once prospered, messy mops now reign supreme.

A’zion was among the first to spawn an internet frenzy over her curly hair, following the premiere of her HBO hit series, “I Love LA,” in which she stars as micro influencer Tallulah Stiel. Calls for the actress to drop her curl routine rang throughout TikTok as soon as the first episode aired, alongside speculation that her hair wasn’t real. By the time “Marty Supreme” dropped, fans were desperate to learn her beauty secret.

Here, WWD Weekend introduces the five faces behind the curly haired comeback and the products their stylists use to perfect their patterns.

Odessa A’zion

Though A’zion is known to do her own hair, the “I Love LA” lead often goes to Amber Maynard for a routine trim. And when she does, Maynard will always use the BioTech Blowout Leave-in Restorative Hair Mask by Goddess Maintenance Co.

“Don’t let the word blowout fool you. The BioTech Blowout by Goddess Maintenance Co is the most magical product. It’s what I first put on the hair before layering any product for curly or straight hair. You can either air-dry or diffuse. But it’s designed to cut down on styling time anyway you use it,” says the stylist.

Chase Infiniti

When it comes to locking in Chase Infiniti’s viral coils, stylist Coree Moreno says the only product you need is a tub of Big Poppa Defining Gel by The Doux.

Havana Rose Liu

“When styling Havana, I always start with Virtue’s Un-Frizz Hair Styling & Smoothing Cream because it gives me the perfect balance of control and manageability,” says artist Eduardo Méndez. “It helps eliminate frizz while still keeping her hair shiny, soft and effortless-looking.”

Connor Storrie

Connor Storrie’s stylist, Candice Birns, is close-lipped about the specific products she uses to achieve his curly mullet, but she recommends a good curl cream or mousse. Crown Affair’s The Texturizing Air Dry Hair Mousse has become a favorite within the TikTok beauty community, boasting ingredients like pink Bolivian salt and a special plant protein blend.

Erin Kellyman

Vernon François keeps Erin Kellyman’s styling simple and accessible. “After wash and prep, I use Olaplex No.6 Bond Smoother to soften the hair, control frizz and encourage natural curl definition without weighing it down,” he says.