Swim season is here! For those of us in colder climates coming out of what feels like the world’s longest winter, the arrival of spring could not come soon enough. Consistently warm weather may be fickle, but one surefire sign that we’ve made it out of the woods is the sight of the first swimwear launches from across the internet. All over the map, retailers are rolling out their first swimwear designs of 2026, so prepare to feast your eyes.
I beelined to three sites first—Reformation, J.Crew, and Zara—and was not disappointed by what I found. Bright color-blocking, sleek studs, and even retro tankinis are just a few of the themes I’m seeing emerge. It’s still early days, so only time will tell which swim trends inevitably become big, but one thing I can say wear near certainty is that the below 35 styles will be the first to sell out this season. Ahead, shop the buzziest new swimwear arrivals from Reformation, Zara, and J.Crew.
Reformation
Reformation
Tala One Piece Swimsuit
The matching tassel belt makes it peak 2026.
Reformation
Elise Tankini
Ready or not: tankinis are coming back.
Reformation
Lira One Piece Swimsuit
The French Riviera is calling.
Reformation
Zahara Bikini Top
Hard yes to these mixed prints.
Reformation
Kaia Bikini Top
Try to avoid compliments in this. I dare you.
Reformation
Amore Bikini Bottom
The matching bottoms. Because, duh.
Reformation
Pontia One Piece Swimsuit
This just called my plain black one-pieces boring.
Reformation
Kaia Bikini Top
I’m so here for the lingerie-inspired bikini trend.
Reformation
Evie Bikini Bottom
Reformation
Joy One Piece Swimsuit
Reformation
Lagoon Bikini Top
Reformation
Selene Bikini Bottom
I’m into this styling vibe.
J.Crew
J.Crew
Embellished One-Piece
If I see you in this exact swimsuit, I know you’re the coolest person on the beach.
J.Crew
Embellished Side-Tie Mini Skirt
To wear whether or not you’re near a body of water.
J.Crew
Ruched Underwire Bikini Top in Iris Floral
J.Crew
Hallie Bikini Bottom in Iris Floral
J.Crew
Perfect Eyelet String Bikini Top in Classic Sculpt™
A simple bikini with a fun twist.
J.Crew
Eyelet String Bikini Bottom in Classic Sculpt™
In swimwear, the smallest details go a long way.
J.Crew
Crochet-Trim Scoopback One-Piece
Who remembers the crochet bikinis that ruled the 2016?!
J.Crew
Lettuce-Trim String Bikini Top in Gingham
The trimming, the gingham print—it’s all working.
J.Crew
Lettuce-Trim Bikini Bottom in Gingham
J.Crew
Claudia Scrunchie One-Piece
Finished with a ’90s-inspired low back.
J.Crew
Gemma One-Piece in Bandana-Print Classic Sculpt™
J.Crew
Scrunchie String Bikini Top
This scrunchie texture is so fun.
J.Crew
Cheeky Scrunchie String Bikini Bottom
Such a pretty shade of blue.
Zara
Color-blocking is set to be a huge swim trend this year.
Double the straps, double the fun.
zara
Ruched Bikini Bottoms
The wider waistband looks especially comfortable.
ZARA
Underwire Mixed-Piece Bikini Top
ZARA
Plain Bikini Bottoms
ZARA
Contrast Trim Satin Swimsuit
Don’t worry, the front is just as good.
ZARA
Polka Dot Print Triangle Bikini Top
ZARA
Polka Dot Bikini Bottoms
Polka dots make everything better.
ZARA
Asymmetric Tulle Cut-Out Swimsuit






