18 Viral Beauty Products of 2026 a Fashion Editor Loves


I may spend my days talking and writing about fashion, but that doesn’t mean I don’t have beauty (products) on the brain at all times. I check the Just Dropped section of Sephora daily, follow multiple beauty influencers, and find it impossible to resist trying pretty much every new and viral beauty product that I come across.

As you may have noticed, the new beauty products have been rolling out at a rapid pace over the past couple of months, and trust me—I’ve tried a lot of them. Some are good, some are not so good, and some are great. I’m here to talk about the latter.





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