10 Fashion Items to Buy in January 2026


Welcome to 10 Things to Buy, a monthly shopping list that helps you shop smarter by focusing on the 10 key items to add to your cart that month if your wardrobe is in need of a boost. As a Who What Wear editor for the past 11 years, I’ve spent many hours advising people on what to shop for during any given season, so you’re in good hands. Whether you’re shopping for cold weather, warm weather, a vacation, or a wedding, I’m here to offer up the most seasonally appropriate suggestions. Be sure to return at the start of each month for more.

For many, January is the optimal time for a reset—in more ways than one. I tend to use it as an opportunity to take stock of my existing wardrobe, review the upcoming trends, and start shopping for trips I have on the horizon. For this month’s edition of 10 Things to Buy, I’m focusing on the top items that’ll improve my wardrobe both this January—the winteriest of months—and beyond. These chic basics and trends were chosen for their repeat-wearability potential, and now that the holiday season dust has officially begun to settle, it’s time to embrace shopping for you again. Keep scrolling to get started, with the top 10 things to buy this January.

Trendless Jeans



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