The Story Behind Kendrick Lamar’s 2025 Super Bowl Outfit, From the “Gloria” Jacket to the Bootcut Jeans


True Kendrick fans will know that “Gloria” serves as the closing track on his 2024 album, GNX. According to outlets such as Genius, Gloria serves as a metaphor for Lamar’s pen game. “The woman Kendrick speaks of serves as a conceit, becoming an extended metaphor for the discussion of his craft,” reads an explanation. “Gloria, which means ‘glory’ in Spanish, becomes a personification of rap glory—his ‘pen’ and the artistic journey it represents.” Around his neck, the star also donned a hefty chain necklace with a lowercase “a” pendant on it—a nod to his lyrics in “Not Like Us,” in which Lamar raps, “Tryna strike a chord and it’s probably A-minorrrrrr.” (The song is a Drake diss track—you can read all about the meaning behind that specific line here.)

Image may contain Kendrick Lamar Photography Adult Person Clothing Glove Footwear Shoe Pants Hat and Aircraft

Photo: Getty Images

Lamar wasn’t the only star on the halftime stage to use his fashion choices to nod back to his music, either. SZA was styled by Alejandra LaPilusa for her performance. The singer sported a custom red leather jacket by Born x Raised that bore a white Lana logo on the chest, the title of her 2024 album, as well as “Crybaby” on the back, which is the title of one of its songs. Both stars used their moment in the global spotlight to connect their attire back to the soul of their records—they are their own best billboards, after all.



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