As part of the Going Beyond campaign, a survey conducted in February and March 2025 by market research institute Kynetec included 1,200 animal owners, from the U.S., (200), the U.K., (200), Brazil (200), China (200), France (200) and Germany (200). The survey scope included animal owners who owned a dog (71%), a cat (60%), a horse (2%) farm animals (2%) and/or any other animal (20%).1
Kynetec