For someone as skin-obsessed as Bobbi Brown, launching foundation as her first complexion product might come as a surprise to some. Then again, in 2022, foundation was the preferred skin-evening solution. Hydrating, glow-boosting, and described as a “tinted moisture balm,” What The Foundation (described below as WTF) reimagined what the formula could look and feel like. And now, three years later, the brand’s latest, Just Enough Tinted Moisturizer available today, is doing the same.

“The rich, balmy texture of WTF formulation isn’t for everyone,” Brown tells Vogue, whereas her take on the tinted moisturizer is more universal. “It offers lighter weight moisture, lighter coverage, and a lighter finish—yet is still effective at covering redness and evening out the complexion on all skin types. It’s also perfect as we head into the summer and the temperature, and the humidity heats up.”

Jones Road Just Enough Tinted Moisturizer

• Why We Love It: Powered by a nourishing blend of sodium hyaluronate, glycerin, and vitamin E, this new formula by Jones Road is one of the most hydrating tinted moisturizers you’ll ever try. Despite its conditioning benefits, it’s notably lightweight—apt for concealing redness and dark spots with minimal product, for hours of comfortable wear.
• Key Ingredients: Sodium hyaluronate, glycerin, vitamin E
• Shades: 16
• Size: 50 ml / 1.69 fl. oz

With the popularity of tinted moisturizers at all-time high—many friends and colleagues use these instead of foundation at all—Brown is clearly giving the people what they want. She knew her collection of effortless cosmetics—designed to help people feel like their best selves—needed something aligned with the everyday person, and her Roadies. “The beauty customer right now is very knowledgeable and sophisticated,” says Brown. “She wants clean, easy-to-use products that take minutes to apply, yet still gives you just the right combination of coverage and hydration that makes the skin feel as good as it looks.”

The answer, she continues, was a tinted moisturizer: the quickest way to feel put together without looking like you’ve done anything. It’s the kind of product you’ll actually want to apply with your fingers—though the brand’s Skin Brush works great as well. As you massage it in, it blends undetectably in a matter of seconds. The texture is that of a traditional face cream—though on the lighter end of the spectrum—retaining many of the moisturizing properties of its skin-care adjacent. Sodium hyaluronate (a derivative of hyaluronic acid) is the star ingredient paired with glycerin and vitamin E to help skin retain moisture, minimize fine lines, and quell dryness.