SKIMS Advent Calendar Faces Backlash Over Price and Content
Luxury lingerie label SKIMS unveiled a $299 holiday advent calendar, prompting swift sell‑outs and a wave of criticism that the sealed compartments contain items worth far less than the price tag, sparking a debate over value, transparency, and the limits of premium branding.
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Primary Wire Signal: CBS News · US News Desk
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The $299 SKIMS calendar sold out within days, yet many purchasers reported that most of the 24 items could be bought individually for under $20, fueling accusations of price inflation.
Consumer‑rights groups have filed a Change.org petition with over 12,000 signatures demanding a detailed cost breakdown, while the FTC is reportedly reviewing the marketing claims for potential violations.
If the backlash persists, it could pressure celebrity‑driven luxury brands to recalibrate pricing strategies and may prompt new regulatory guidance on limited‑edition product disclosures.
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Luxury lingerie label SKIMS unveiled a $299 holiday advent calendar, prompting swift sell‑outs and a wave of criticism that the sealed compartments contain items worth far less than the price tag, sparking a debate over value, transparency, and the limits of premium branding.
Source: Reported by CBS News · Analyzed & Synthesized by DNB Newsroom
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