I reached out to Samsung for a statement about its new prototype. “Unlike conventional LED TVs that rely on white backlighting, this product uses micro-sized RGB (red, blue, and green) LEDs to control each color independently,” says Lydia Cho, head of product for home entertainment at Samsung Electronics America. “This results in sharper, deeper, and more vibrant colors than ever before. This breakthrough technology marks the future of display technology, specifically showcasing the potential for even more color accuracy and vibrancy.”

While Samsung reps couldn’t tell me much more about the prototype, PR reps on the show floor claimed it isn’t emissive tech like traditional micro-LED. They also said that Samsung’s RGB tech may be leveraged to bridge the gap between traditional LED TVs and the much-hyped vision for micro-LED as the future of display technology.

The Screens of the Future?

With so many potential advantages to this new mini-LED RGB tech, the future of TV may be taking shape right in front of us. Hisense’s RGB UX Trichroma TV is slated for availability in 2025, with Sony and (at some point) Samsung to follow. While neither brand has announced an official launch, Sony points to 2025 mass production and a 2026 road map. Hisense product experts hinted that we could see the tech land in more of its models in the next few years.

Based on what we know about this tech so far, it seems poised to spawn yet another battleground in the TV “brightness wars.” If it performs (and arrives) as expected, RGB’s obvious advantages in color accuracy, brightness, dimming control, and scalability all seem poised to make it a leader in the race for the best TV for your dollars.

It’s early days for RGB displays, and way too soon to count out other new display technologies—or OLED, for that matter, which stands as the best TV tech real people can buy right now, and continues to evolve. We’ll find out a lot more in the next few years, but we expect that the future is brighter, cheaper, and better looking. Hisense’s first Trichroma display is slated to land this year—and its future looks impressive indeed.