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Le Sserafim is back to top off their trilogy—and all we have to say is that it’s super hot. The album, also coincidentally titled Hot, is the final chapter of their ambitious musical saga, following mini albums Easy and Crazy.
The girl group knows how to ride the pop machine’s momentous arc. Their subversively fierce and edgy sound and dance moves pushed at the boundaries of the K-pop sphere, and made them one of the earliest rookie K-Pop groups to perform at Coachella. It probably helps that three out of the five members (Chaewon, Sakura, and Yunjin) were contestants in Produce 48, Korea’s toughest music survival program, which has produced some of the country’s top idols. On TikTok, you’ll find hundreds of fans making dance videos to their songs or trying to recreate the girls’ makeup and hairstyles.
Beyond music, the group’s influence even extends to fitness. The most recent TikTok trend sees fans follow Le Sserafim’s workout routine—a hundred jumping jacks and burpees set to their song “Crazy.”
But Hot is all about exploring a new, unfamiliar terrain for the group. Fans will know that in 2024, the group weathered some controversies with other groups, as well as lipsynching allegations after their Coachella performance. But “Ash”, of the album’s tracks, co-written by the group’s main lyricist Huh Yunjin, is about “burning yourself to be reborn from the ashes. I wrote the lyrics about the beauty found in the pain of that process.” This rebirth signals an era that’s all about rebellious music, jaw-dropping fashion, and even hotter dance moves.
Below, Le Sserafim and their stylist Hyesoo Kim give Vogue an inside look at the making of the “Hot” music video.
