We’re running through all 18 new play-callers for the 2026 season to get ready for Fantasy Football drafts in the quiet time for the NFL before training camps kick off in July. In this series, Dave Richard breaks down how each new offensive system impacts the players who matter for Fantasy.

Dave has ranked the new play-callers from worst to best for your Fantasy leagues, and we’ll unveil them one at a time until we get to the new play-caller we’re most excited about for 2026. Today, we’re looking at No. 16 on the list: Frank Reich and the New York Jets.

Who’s the new play-caller?

Long Island native Frank Reich was hired as offensive coordinator after serving as Stanford’s head coach last year. He spent 10 seasons calling plays as an OC or a head coach for the Colts, Eagles and Chargers, winning a Super Bowl with the Eagles in 2018. He runs a West Coast offense.

What’s expected this year?

Reich isn’t used to the run-focused approach head coach Aaron Glenn is likely to prioritize — he has a career 58.8% pass play rate and has called passes at least 60.6% of the time in half of his 10 seasons. Reich has also consistently used multiple running backs — one for rushing downs, one for passing downs. Tight ends have almost always been a big part of Reich’s offenses, collecting at least a 20% target share in 8 of 10 seasons. Running backs have had a big role, too with a 19.2% or more target share in 6 of 10 seasons. That’s left less than normal for receivers — 54.8% to be exact over Reich’s tenures.

Winners and losers for Fantasy

Because of Reich’s insistence on using two RBs, only three have averaged 15 PPR points in his 10 seasons (double-digit TD scorer Jonathan Taylor twice, PPR beast Danny Woodhead once). And it’s not like expected starting QB Geno Smith works wonders for running backs either — just once in his career has he been the quarterback when a RB topped 15 PPR points per game (Kenneth Walker in 2024). Bad news for Breece Hall’s upside. Garrett Wilson’s target volume was already expected to sink after the Jets spent two first-round picks on pass-catchers, but Reich’s tendencies don’t help Wilson’s cause. The only three wideouts with 15-plus PPR points under Reich in 10 seasons needed at least 8.6 targets per game to get there. That’s bad news for rookie Omar Cooper Jr. too. Smith’s track record with receivers isn’t great either — no wide receiver has had more than 15 PPR points per game in six years with Smith as a starter (three were between 14.0 and 15.0). And while the play-caller’s history does sound good for rookie tight end Kenyon Sadiq, the most likely outcome has neither him nor Mason Taylor dominating target share at the position.