Behind some of today’s most viral beauty moments, French has become known for creating looks that spark conversation both on and offline. Her portfolio spans cultural icons including Katy Perry, Alexa Demie, Meg Stalter, Victoria Pedretti, Charlotte Lawrence and the cast of Euphoria. Balancing artistic experimentation with wearability, she has built a devoted following through makeup that feels inventive, unexpected, and distinctly of-the-moment. Her appointment reflects a natural alignment between artist and brand, rooted in a shared belief that makeup should be a tool for self-expression, individuality, and creative freedom.